1Thrive | Audience Growth

1Thrive, a brand focused on bringing stylish organization to homes, wanted to step outside traditional e-commerce advertising to build a lasting connection with their audience. We partnered with them to design an impactful email newsletter strategy that doubled as a daily resource for practical organization tips. Each email was crafted to add value with an actionable tip, ending with a subtle nod to a 1Thrive product on sale. Results: Through a combination of email automations and strategic audience building, we achieved a cost per lead of less than $0.40 on Meta, expanded their audience by 20x, and maintained an impressive 65% open rate. Our strategy didn’t stop at email. With a structured approach to social media management, we extended 1Thrive’s community across platforms, turning followers into brand advocates who shared and engaged with content daily. By combining thoughtful social media growth tactics, engaging email campaigns, and a streamlined, relatable voice, 1Thrive became a go-to source for all things organization.